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Lion to release gluten-free Hahn Ultra Crisp

Lion to release gluten-free Hahn Ultra Crisp



Hahn has launched Hahn Ultra Crisp – a full-strength 4.2% ABV, full-flavoured lager that is lower carb, 99% sugar free, preservative free and gluten free.

Created using what Lion describes as "a ground-breaking multi-million dollar brewing process five years in the making", the lager is brewed entirely from rice.

Endorsed by Coeliac Australia as gluten free and appropriate for those with coeliac disease, all the ingredients in Hahn Ultra Crisp are also naturally gluten free with additional testing ensuring no traces of gluten are present.

Michelle Laforest, Chief Executive Officer of Coeliac Australia said: “Australians with coeliac disease know they can trust a product to be genuinely gluten free when it is endorsed by Coeliac Australia. We congratulate Hahn for its innovation and for recognising the needs of the gluten free consumer."

Jeff Potter, Lion’s Brewing Research and Development Director explained that the design of Hahn Ultra Crisp was driven by demand for great tasting beer that meets the evolving needs of Australian beer drinkers.

“There are some beers out there which use rice as part of the grain mix to balance the flavour, but we are the first in Australia to create a beer that is brewed entirely with rice, instead of grains like wheat or barley. The challenge for us was to work out how to make Hahn Ultra Crisp taste great without using the traditional grains which usually produce the flavours of beer as we know it.

“Once we figured that out, it was a matter of creating the perfect combination with aromatic hops and a specially chosen yeast, and the result is a crisp, dry beer with light citrus aromas and a clean finish that holds its own when it comes to flavour,” Potter said.

Pictured: Amy Darvill, Jeff Potter and Lion Beer MD James Brindley

Amy Darvill, Lion's Brand Director for Classic and Contemporary beers said Hahn was excited to continue evolving to meet the needs of the modern beer drinker, and in doing so launching a product which will be truly incremental to the beer category.

“Just as the low carb beers like Hahn Super Dry did over 12 years ago, Hahn Ultra Crisp will change consumer expectations around beer and bring hundreds of thousands of Australians with a gluten intolerance into the beer category.

“Hahn has always been at the forefront of brewing innovation to create products that consumers want, including Hahn Premium, Hahn Premium Light, Hahn Super Dry and Hahn Super Dry 3.5. As much as we love these brands – they were all launched a long time ago. Our drinkers’ needs have changed, and we need to respond to them." 

Hahn Ultra Crisp is available from February 18 from leading retailers around the country. It will have an RRP from $17/330mL 6-pack and $47/330mL 24-case (plus CDS if applicable).



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