Fireball launches Firebox casks in Oz
SouthTrade International is releasing a cask variety of Fireball's ‘tastes like heaven burns like hell’ cinnamon whisky in Australia.
Firebox contains two 1.75-litre pouches of Fireball, which adds up to more than 100 x 30ml shots and is designed to "supersize any party".
The product will launch this February, with just 300 limited-edition boxes going on sale around the country.
Fireball Australia's Senior Brand Manager Jon Prew said: “The thirst for Fireball has continued to grow thanks to our expanding product portfolio which leads with innovation and reacts to the needs and wants of our loyal Fireball fans.
“Our crew have been screaming for us to bring this bad boy down under, and thanks to their persistence, Firebox has landed.”
Luke Hackner, Fireball Culture Ambassador added: “Fireball not only tastes awesome, but continually pushes boundaries, nailing it once again with Firebox … the mother of all casks!”
Fireball is the fastest growing top-20 whisky in Australia, with growth at +50.1% in volume sales and +49.4% in value Sales versus 2017 (source: IRI AZTEC, Off Premise Scan December 2018).
Firebox 33% ABV is available now at Booze Bud and selected stores nationwide, RRP $225.