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Death's Door gin launches in Australia

Death's Door gin launches in Australia



Death’s Door Spirits has partnered with Vanguard Luxury Brands to bring its signature gin to Australia. 

“Australia is the leader of quality spirits consumption in the Asia-Pacific region and has long been a priority in our global expansion. Now is the time to build the market and grow the brand with a proper partner,” said Brian Ellison, founder and president of Death’s Door Spirits. “Vanguard has the team in place to champion our brand vision, and we are very encouraged for our future here.”

Vanguard founder James France added: “In a very crowded gin market, it is a rare brand indeed that can manage to genuinely stand out.  Death’s Door is such a brand.  Not only is the gin itself exceptional, but so are its story and the people behind it.  We can’t wait to get started with Death’s Door Gin in Australia.”

Death's Door Gin has a surprisingly simple mix of just three botanicals: juniper berries, coriander and fennel seeds. The blend has helped earn its place in the minds of bartenders, who consider it a soft, versatile gin. 

Using a mix of juniper berries that includes the wild juniper of Washington Island (Juniperus virginiana) with coriander and fennel seeds, Death's Door Spirits is able to showcase how complementary and complex simple expressions can be. 

Death's Door Gin employs a flavourful base that includes hard red winter wheat, corn and malted barley. It is classified as London Dry and offers flavour without the bitterness due to the vapour extraction process and the base spirit (Death’s Door Vodka).   

Death's Door Spirits takes its name from the most treacherous waterway in the Great Lakes, which separates Washington Island from the Door County peninsula in northern Wisconsin—a stretch called “Death’s Door Passage.” It is where the cold waters of Lake Michigan meet with warm waters of Green Bay creating severe currents.  There are many theories for the origin of the name, but the most prevalent explanation comes from French voyageur’s stories of ghosts of Native American warriors haunting the Passage.  Historically, more than 350 ships have gone down in the Passage since records have been kept.

Contact Andy Kerrsmith at Vanguard Luxury Brands on andy@vanguardluxurybrands.com or phone 1300 DRINKS for more information.



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