Absolut features nude employees in clever new ad
Absolut is promoting itself as "the vodka with nothing to hide" by releasing a new film featuring its employees naked.
The brand uses a CO2 neutral distillation process to create its vodka, and wheat sourced from 338 farms in southern Sweden.
The film invites viewers on a “revealing” journey through its production process in Åhus, Sweden. It features 28 nude employees and pays homage to classic employee induction videos.
As a mark of solidarity, Pernod Ricard's chief executive Alexandre Ricard himself appeared bare-chested at his desk in an internal video sent to staff to introduce the ad!
The ad aims to “highlight its sustainable, progressive approach” to creating high quality vodka.
“We are very proud of the high-quality vodka we make here in Åhus and also the way we make it," said Anna Schreil, vice-president of operations, who also features in the film. "We control every single step from seed to bottle, and we do it with passion and pride. Quality and sustainability are lead words to us and we love to tell our story. Normally, when people come to see us, we do have clothes on. But the transparency about how we do things is still the same.”
Absolut will also open the doors to its distillery and new visitors center later this year, allowing consumers the chance to experience the production process first-hand.
Craig Johnson, vice-president of global marketing, added: “Absolut has always believed in using its voice to promote change and we are proud to champion sustainability and transparency in our industry. We feel it’s now more important than ever to let our customers know, we have nothing to hide.”
The ad was created London agency BBH London and was directed by an Aussie - Sam Hibbard!
The results are brilliant, endearing and hilarious - take a look the film below: