Australia's favourite rosés celebrated at Australian Drinks Awards
The Drinks Association added Rosé as a brand category to the Australian Drinks Awards for the first time this year to reflect booming sales of pink wine around the globe.
Thrive Research has judged the winners of Fan Favourite Rosé, Gaining in Popularity Rosé and Most Distinctive Rosé at the 2019 Australian Drinks Awards via a survey of 4000 target consumers.
“The popularity of rosé has been growing over recent years,” noted Thrive Insights Director Chris Papadimitriou. “This is not surprising as it’s a type of wine that suits our lifestyle and goes with a wide range of foods.”
While French winemakers introduced the varietal, it’s local brands that Aussies love, with Jacob’s Creek taking out Fan Favourite, Squealing Pig taking out Gaining in Popularity and De Bortoli winning Most Distinctive.
As one Thrive respondent noted: “Jacob’s Creek is a great Aussie wine. It offers high quality and good value for money.”
Meanwhile, Squealing Pig was the biggest-selling rosé in Australia according to IRI data (Aus Liquor Unwtd Still Rosé MAT to 12/05/19) and is growing at 67% according to Treasury Wine Estates Deputy Chief Marketing Officer Angus Lilley.
The win for De Bortoli follows the brand being the only winery to be recognised in the prestigious 2019 AFR BOSS Most Innovative Companies List for its unique Rosé Rosé packaging, which features the first registered colour side-embossed screw cap in the world. With a rose inspired tattoo design, the closure decoration complements the wine variety and the shape of the bottle.
Manildra, IRI and BevChain sponsored the brand categories at the Australian Drinks Awards.
“We’re delighted to award the prestigious Fan Favourite Award to Jacob’s Creek, which has excelled in appeal with the drinks sector and fans across Australia,” said Manildra Product Manager Debbie Forster. “We’re thrilled to celebrate with achievement with you. Receiving the Fan Favourite award signals the status of the brand within the industry and such an award is an immense honour for your team.
“Thank you to the Drinks Association for allowing us to share in your premier industry awards and be a part of such a special night.”
“We are thrilled to be part of the Australian Drinks Awards and to be sponsoring the Most Distinctive Brand of the Year Award,” said Alistair Leathwood, IRI Chief Commercial Officer – Asia Pacific.
“We'd like to congratulate De Bortoli on their marvellous win. Behind the scenes, the award reflects a lot of hard work and a huge amount of passion, effort and commitment.”
Josh Morris, BevChain Group Manager – Strategy, Transformation & PMO, congratulated TWE on its win for Squealing Pig.
“The more deeply we understand what is rising in popularity in our customers’ world, the better placed we are to continue to evolve our solutions to ensure we continue to create exceptional supply-chain value within our customers’ businesses,” he said.
"It was an exceptional performance by Squealing Pig, well done."
Here's the full list of wine winners:
Fan Favourite: wine
White: Jacob's Creek
Rose: Jacob's Creek
Sparkling: Moet & Chandon
Gaining in popularity: wine
White: Bird in Hand
Red: 19 Crimes
Rose: Squealing Pig
Sparkling: Tempus Two
Most Distinctive: wine
White: Shaw + Smith
Red: 19 Crimes
Rose: De Bortoli
Sparkling: Dom Perignon